David Zulberg’s principles and methods are rooted in the timeless foundations of psychology, coaching philosophy, behavioral economics, and mindfulness. By integrating these disciplines, he has shaped a comprehensive and cohesive approach that bridges science, philosophy, and practice. Rather than chasing passing and self-help trends, David draws on the enduring wisdom of pioneering thinkers whose work has stood the test of time. Below is a list of authors whose ideas have most profoundly influenced this system.
Sources
Psychology
Albert Ellis, Victor Frankl, Richard C. Schwartz, and Carl Jung
Philosophy Religion
Maimonides, Marcus Aurelius, and Epictetus, Aristotle
Mindfulness
Krishnamurti, Sri Ramana, and Alan Watts, David Hawkins, Michael Singer
Behavioral Economics
Daniel Kahneman
The Art of Inquiry
Byron Katie, Edgar Schein
Education
Workshops, degrees and certifications.
What Makes Us Different
Most coaching or psychological models stay within a single school of thought. Our approach is different: we integrate psychology, philosophy, behavioral science, and mindfulness into one cohesive system. Each perspective shines light on a different facet of human nature, and together they provide a fuller picture of how transformation really happens.
Why a Holistic Approach Matters
A human being is not one-dimensional. We are shaped by thoughts, beliefs, emotions, habits, relationships, goals and values. Focusing on only one of these aspects risks missing the whole. Our method addresses all dimensions of human nature, ensuring that growth is balanced, sustainable, and deeply effective.
Personal Transformation
Lasting change begins on the inside. Every effective leader—whether in business, community, or family—must first master self-awareness, inquiry and inner resilience before they can make an authentic impact outwardly. Without that inward foundation, outward success remains shallow or fleeting.
Relational efficacy
Transformation is incomplete without relationships. We emphasize assertive, compassionate communication and the use of clear, value-driven goals to build trust, influence positively, and strengthen bonds—at work, at home, and in every sphere of life.